There is one promotional marketing medium that is both very competitive and effective, not to mention cheap. You might be wondering what this might be or whether this tool has been used by your marketing geniuses. They are your ubiquitous sticker printing.
If you have used label printing, brochure printing or flyer printing then you know that stickers are equally powerful marketing medium. However, most businesses often overlook and under-utilize them.
Let us get one thing straight, stickers are not just for kids’ they are in fact a good marketing tool that should be part of your marketing arsenal.
Shed all preconceived ideas about this sticky paper and begin to consider them as a potentially powerful advertising medium.
Things to consider when printing sticker for marketing
- Generate fun promotional products
Sticker printing generates, whether you admit it or not, fun promotional products. There is something uniquely innate among stickers that bring about the kid in you.
It is difficult to understand why people react this way to stickers but this effect should be captured as a good advertising medium.
Because stickers are visually entertaining, people try to stick them to every conspicuous place such as doors, car bumpers, windshields, lockers, etc. This creates for the company a legion of volunteers who are unknowingly promoting your business.
- Capture target clients attention
To be an effective delivery mechanism, sticker printing should be able to capture the attention of your target clients.
They must be able to add some value to achieve a bandwagon effect. You want a sizable portion of the population to display the stickers.
They must feel that it is hip to have that sticker and this hopefully would create a cadre of volunteers because they all want to be associated with this hip movement. Think about the ‘Earth Hour Campaign’ and you would understand what this exactly means.
- Create bond with customers
You want to establish some kind of bond with your customers. This bond helps customers to identity with your brand. What you want is to create some sort of a following.
To achieve this effect, your stickers must be ‘ultra hip.’ The design should be eye catching for your sticker to work. This means that the text, slogan, color, size and shape should be visible and noticeable from a distance.
Benefits/reasons you should use sticker marketing
- Stickers can be placed in all places
Stickers can go everywhere and anywhere. No matter where you place a sticker, your target audience will surely see it. This very characteristic of stickers make them unique as not every form of marketing can have that kind of benefit.
You can use stickers to promote your business in festivals, restroom doors, shopping bags, theatre seats backs, directly above the dentist chair, conferences, cars, events; in fact, you can affix stickers anywhere and in anything.
For stickers to be effective in marketing, it needs to catch your clients off guard. This is more beneficial if the stickers are affixed where your customers can see them; it requires a great deal of creativity to be successful.
- It is budget friendly
All marketers consider the cost of the marketing strategy they are using before they go ahead in using it. Stickers are less expensive to produce.
It can equally save material and general cost if they are custom shaped. With creativity, much effort is not needed for the sticker to send the signal it is meant to.
However, the cost of stickers varies as it depends on quality, the type of printing and the quantity produced. Common qualities of stickers are non tearable, chromo, panel stickers, transparent, mirror coat and more.
- Sticker reaches more people
You can use stickers on your products in other to get to more of your customers. These days, people rarely buy products without checking out the label of such products.
Using stickers to provide more information they can rely on is a great plus in your marketing campaign. By affixing stickers in the packaging of varieties of your products, the idea you are marketing if the information is reliable can increase your patronage greatly.
Apart from product packaging, stickers can be affixed in places like water bottles, laptop computers, backpacks, cars, buses and lots more and this increases your audience as the bearers of such items travel far and they can help you advertise outside your geographical area.
- Stickers increases your brand ambassadors
A very great way of increasing and building a relationship with your customers is to through sticker marketing.
Your company can include free stickers on pleasing brands like Apple, and so on. Since stickers are not expensive to produce, giving out as much free stickers to popular brands can be a good idea.
The customers buying the products can show their commitment with your brand by affixing the stickers on their cars, laptops, etc.
The sticker however will make their properties stand out among others even as they associate themselves with your brand.
- Stickers provide information
Additional information of your products can get to your potential and existing customers. You can highlight information that are vital and then use them on your sticker.
Such information can be prices, contact information, details of some vital products and lots more.
To make the sticker catchy, you need to really use colors. Colors can draw attention to the products thereby effectively sending the required message.
- Massages on stickers stay a lifetime
Some qualities of stickers when affixed can stay for many years. Within the period of the stickers stay in your property, your product is been advertised.
Also, your relationship with the owner of the property exists that long. It is for this reason that almost all businesses use sticker in their marketing campaign. In this regard, companies should be careful in considering the content of their sticker as it has a great impact in their brands and company at large.
- Stickers come in various shapes and sizes
Based on your requirement, you can design the shape and size of the sticker of your choice. Some of these kinds of stickers are called custom stickers because they are customized to the taste of the company.
It can be used by any kind of business both small scale and large scale as it is not costly unlike other kinds of marketing like TV etc. custom sticker can be in the form of sheet or roof.
Printer pasting machine is used in printing the roll form type of sticker. Roll form type of sticker is usually the type of sticker used for stickers of large quantities.
Other types of stickers of different shapes and sizes are sheet, circle, custom die out and square stickers. The choice of any type of sticker is dependent on the company that needs it.
Final words
Sticker printing is a total advertising medium because it does not only create a subliminal effect; it is also very inexpensive to produce.
To print a sticker you only need a penny but its effect is far reaching. There is no business today that has not tried stickers as a tool to advertise.
In summary, they are perfect conveyors of your message because they increase your visibility and help build your customer base. Most importantly, they have exceptional marketing value.
Know more about sticker printing and label printing.
Katie Marcus writes information about online printing and commercial printing technologies.
