Despite the slow-moving economy and hard times for most businesses outdoor advertising does not seem to be suffering and there is a definite reason for this.
First of all outdoor advertising still has a high number of potential audiences, even though other advertising tools are appearing on the market.
Secondly, a much larger number of potential clients are likely to view outdoor advertising billboards than indoor ones due to the passage affluence.
There are other reasons why outdoor advertising is still very much active and effective in the advertising industry.
But principally it is the number of people who visualize outdoor posters that give this form of advertising the advantage over other types.
The people who can see outdoor advertisements count amongst those walking by and also people commuting in buses and cars.
If you try and calculate the number of people going past a particular outdoor billboard each day, you will quickly realize why outdoor advertising is so effective.
Now although outdoor billboards are still going strong it is also true that modern advertising tools such as outdoor digital signage are becoming more and more popular.
There interactive and dynamic LCD screens draw people’s attention more effectively and they are definitely more eye-catching as opposed to their static counterparts.
Other advantages with digital signage and similar modern advertising include the fact that they can be remotely uploaded.
This means you can change the content that is viewed on the screens in real-time and you do not need to call a team of professionals to manually erect a new billboard each time you need to change your advertisement or promotional message.
These outdoor digital supports are also eco friendly for they offer a greener way to advertise.
There is no paper wastage and no use of ink tools; all these digital signage posters require are little power to light up the LED-backlit devices that consume very little energy.
Talking of energy consumption, there is also the fact that as content can be remotely uploaded you do not need people driving about to the various locations to change and replace advertisements, thus reducing the pollution caused by fuel gases.
Outdoor digital signage is definitely a green strategy as it eliminates much wastage and saves money on print, paper, fuel and energy too for all content it produced virtually and uploaded from one location.
Energy is essential for all types of advertising and other day functions, but outdoor advertising beats all other types as far as low energy consumption is concerned.
With outdoor signage energy consumption is kept to a minimum for the only power used is the one that provides backlight that produces the images.
This amount of energy is much lower than all other energy requirements needed to produce static posters.
Therefore if you turn to outdoor advertising with digital signage you will be keeping your planet green and saving on your marketing budget.
